This book explores MCDM techniques and statistics in marketing, supporting strategic decisions about products, pricing, segmentation, campaigns, consumer behavior, and market performance through data-informed analysis and research for modern business.

This book examines how multicriteria decision aid and artificial intelligence combine intelligent models, hybrid algorithms, data mining, fuzzy modelling, optimization, and applications for decision support systems in management and engineering.

Authors Thomas L. Saaty and Luis G. Vargas.   A Brief Description of the Book This book is a collection of selected applications of the Analytic Hierarchy Process...

Author Matteo Brunelli Matteo Brunelli received his Bachelor and Master degrees from the University of Trento, Italy, and his Doctorate from Åbo Akademi University,...

 A Brief Description of the Book This book examines the Analytical Hierarchy Process (AHP) method, its varied uses, as well as its limitations for solving real-world...