Book Details
- Editors: Jason Papathanasiou, Theodore Tarnanidis, Vasileios Ismyrlis, Vijaya Kittu Manda
- Publisher: IGI Global Scientific Publishing
- Published: December 13, 2024
- Originally published: December 13, 2024
- ISBN: 9798369391242
- Page count: 664
- Format: ebook
- Language: English
- Subject: Business & Economics / Decision-Making & Problem Solving
Overview
Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing examines how MCDM methods and statistics create robust frameworks for informed and strategic marketing decisions. The source explains that computational and modelling breakthroughs have increased the use of MCDM methods in marketing, where multiple data sources can support analyses of problems such as new product introduction and pricing. It presents MCDM and statistical analysis as tools for improving market performance and competitive advantage through product development, pricing strategies, market segmentation, and campaign effectiveness. The book explores the effects of MCDM techniques on marketing practices and covers management science, product development, and consumer behavior.
Marketing Decision Applications
The book connects MCDM analysis with marketing problems that require strategic evaluation and multiple data sources. Its scope includes product development, pricing, market segmentation, campaigns, consumer behavior, and modern consumer science, making it relevant to data-informed marketing research and practice.
How This Book Relates to Your Decision-Making Problem
If your decision-making problem involves selecting among marketing alternatives, comparing strategic options, or evaluating several criteria with statistical evidence, this book offers a directly relevant framework. Its focus on MCDM, statistics, multiple data sources, product decisions, pricing, segmentation, and campaign effectiveness can help you frame alternatives, organize criteria, assess evidence, and support a more informed strategic choice. The book is particularly connected to problems where marketing performance and competitive advantage depend on combining structured decision methods with analysis of consumer and market information.
Who Can Use This Book
The source identifies marketers, business owners, data scientists, academicians, and researchers as potential users. It presents the book as a resource for understanding how MCDM shapes marketing practices and modern consumer science.
Source
Read the original Google Books edition for complete source information. Google Books source
Continue Reading
Explore AHP for organizing marketing criteria, comparing alternatives, and supporting structured decisions across product, pricing, and consumer-analysis problems.