Dematel: Business Reputation Index Development and Assessment

Here’s an example of a decision-making problem related to education: Business Reputation Index Development and Assessment

To implement the project using DEMATEL software, one would input the criteria for the Business Reputation Index. The software would analyze the relationships among the criteria, determine influential factors, and generate a visual representation. The results would guide decision-making and prioritize efforts to improve the index’s key factors.

These criteria serve as key factors in evaluating and creating a comprehensive business reputation index. The index aims to provide an overall assessment of the business’s reputation, taking into account its performance, public perception, and stakeholder satisfaction. The weightage assigned to each criterion can vary based on industry-specific consideration

ns and the objectives of the reputation index.

1. Objective

Business Reputation Index Development and Assessment

2. Determining the model criteria

In this step, the model criteria are determined:

Model: Dematel
Number of Criteria: 10

Criteria :

Customer Satisfaction

Brand Image

Product or Service Quality

Innovation

Corporate Social Responsibility (CSR)

Financial Performance

Employee Satisfaction

Industry Leadership

Stakeholder Perception

Crisis Management

2. Create decision matrix

After determining the criteria , the decision matrix is formed. It organizes criteria in columns , assigning scores to each criterion . The table below shows the decision matrix.

3. Run software:

The data is placed in the software and the software is executed. The following video shows the implementation of the software:

4. Get Result

In this step, you can see the result of the report. The report is presented in three types of formats: online report, Excel and Word. You can view or download three types of formats below.